Silvertrips
my role
UIUX Designer
UX Researcher
OVERVIEW
designer
Elaine Zeng
Ruibing Jiang
Mingen Yu
Jianan Sun
Our user-friendly app, designed specifically for individuals aged 60 and above, simplifies travel planning by offering personalized itineraries and tailored recommendations. It addresses the problem of limited travel options and information by providing customized journey plans, connecting users with like-minded companions, and enhancing cultural experiences, making each trip both enriching and enjoyable.
project brief
This user-friendly app, tailored for the elderly, simplifies itinerary planning and personalizes each journey, intuitively understanding user preferences. It provides customized travel recommendations and connects users with like-minded travel companions, transforming every trip into a memorable, hassle-free experience.
problem
Retired individuals aged 60 and above, eager to explore new experiences, face limitations in travel options due to a lack of planning and destination information.
design objectives
Creating personalized travel plans
Seeing other's recommendation
Making new friends
Cultural Enrichment
solution
Step 1
Home page
Step 2
Travel plan
Step 3
Choosing date
Step 4
Searching destination
Step 5
Arranging timeline
Step 6
Plan by self / AI
RESEARCH
Travel for old people is helpful for their mental and physical health that they have a chance to experience new things.
“If you're a Baby Boomer, about 80% of those in your generation consider travel on top of their bucket list”
-- Assistedvillas.com
Then, we did a series of research about the demands of old people when they travel.
MARKETING INSIGHT
Solving method
EASY TO NAVIGATE BY TRAVELERS
A place with clear navigation is more convenient for senior travelers
DIRECT AND FAST
Search for the shortest and the most direct route to the destination
INSURANCE OF SAFETY
Senior travelers need to care more about the safety of their destinations
PHYSICAL PROTECTION
Some special protection for the elderly as potential physiological problems
Our goal is to discover a suitable travel plan service for old people to give them a better travel experience. We do research on senior people’s behavior trends for a better understanding of what they want.
EASY OF USE
Senior users need simple, clear APP interfaces but also desire personalized travel plans
COST SAVING & CONVENIENCE
Designing for seniors means providing affordable and convenient travel experiences
INTERVIEW
MAKE FRIENDS
Retirees seek community and enjoy traveling with friends, making apps that connect like-minded
CULTURAL & HISTORICAL
They often prefer destinations rich in traditions and historical significance
Tianzhen Yong 66 years old
"I want apps or travel agencies to provide personalized travel suggestions based on my interests and preferences. I want to go to places that suit my tastes..."
Scott Healy 71 years old
“I need tourist destinations and services to provide accessibility adapted to older adults. Accessibility and wheelchair friendliness are important to me...”
Thus, our main solving methods according to the direction of senior travelers are expecting the trip but there are some potential challenges they worry about that impact their travel plans.
TEAM TRAVELING
Group with others is helpful to old people not getting lost
SATISFYING WITH SPECIAL REQUIREMENTS
Specifically provide old people certain care such as physical and mental health
MEDICAL SERVICE
Convenient to ask for medical help if an emergency happens
AGE-APPROPRIATE SERVICE
Previously research about local infrastructure for old people
CASE ANALYSIS
mobile app
Real-time provides a platform for senior travelers to find trip mates and set their preferred plans.
TRAVEL COMPANION
By searching, adding, and sharing with friends and using different tags, users can find the most suitable travel companions.
USER PERSONALIZATION
Users can create their own tags, based on which they can find travel companions that fit each other's preference.
MY TRAVEL PLAN & MAP
Based on the created travel itinerary, users can view their own and their travel companions' locations on the map during the trip.
TRIP PLANNING
The service recommends appropriate travel destinations and assists users in quickly filtering through travel plans that meet their requirements.
TAKEAWAYS
SilverTrips is your perfect travel companion, simplifying the process of creating the ideal travel itinerary while personalizing every journey to your unique preferences. Enjoy tailored travel recommendations, connect with like-minded companions, and transform every trip into an unforgettable, hassle-free experience.
Simplified travel itinerary creation
Personalized journey recommendations
Tailored travel preferences understanding
Connection with like-minded travel companions
Unforgettable, hassle-free travel experiences
REFLECTION
With Professor Denise Ranghetti do Pilar, I have gained numerous valuable experiences and insights in this senior-friendly design project:
A Better Understanding of Designs for Seniors: Through in-depth research and practice, I have developed a deeper understanding of the needs of the elderly and learned how to design products that truly meet their habits and requirements.
Enhanced Analytical Skills Through Secondary Research: Throughout the project, conducting extensive secondary research not only enriched my knowledge but also improved my ability to analyze and solve problems.
Improved Communication and Team Collaboration Skills: Engaging in user interviews and coordinating with team members taught me how to effectively convey my ideas and find the best ways to collaborate, ensuring the smooth progress of the project.
